How Media Will Influence the Election: From Broadcast to Cable to Digital Organizing
Part of our 2020 Election Series

Dr. Lynn Vavreck

Prof. American Politics & Public Policy, UCLA

Dan Schnur (moderator)

Politics Professor, UC-Berkeley, USC, Pepperdine

October 27, 2020 11:00 AM    Webinar

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Part 7 of our 2020 Election Series will analyze how the candidates have used media sources to replace most of the traditional in-person canvasing, organizing, and campaign rallies. The discussion will be led by Political Communications Professor Dan Schnur of USC, UC-Berkeley, and Pepperdine, who will be joined by Lynn Vavreck, Professor of American Politics and Public Policy at UCLA and a contributing columnist to the New York Times Upshot feature. The conversation will address the role of both traditional broadcast and social media in the campaigns. It will also focus on the role of public opinion polling, and the dynamic between polling and the media.  


Lynn Vavreck is the Marvin Hoffenberg Professor of American Politics and Public Policy at UCLA, a contributing columnist to The Upshot at The New York Times, and a recipient of the Andrew F. Carnegie Prize in the Humanities and Social Sciences.  She is the author of five books, including the “most ominous” book on the 2016 election: Identity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America, and The Gamble: Choice and Chance in the 2012 Presidential Election, described as the “definitive account” of the 2012 election. Political consultants on both sides of the aisle refer to her work on political messaging in The Message Matters as “required reading” for presidential candidates. Her research has been supported by the National Science Foundation and she has served on the advisory boards of both the British and American National Election Studies. At UCLA she teaches courses on campaigns, elections, public opinion, and the 1960s.

Dan Schnur (Moderator) is a Professor at the University of Southern California’s Annenberg School of Communications, the University of California – Berkeley’s Institute of Governmental Studies and Pepperdine University’s School of Public Policy, where he teaches courses in politics, communications and leadership. Dan was the director of the Sacramento Bee’s “California Influencers” series, in which he led a weekly online conversation among 100 of the state’s most respected experts in politics, government and public policy around the 2018 election. He is also a board member of the Los Angeles World Affairs Council & Town Hall.