Stephan Shakespeare
What the World Thinks– Big Data Analytics and its Impact on Business, the Public Sector and Global Public Opinion

Stephan Shakespeare

CEO and Co-Founder, YouGov

January 31, 2019 11:30 AM    Talk

Add to Calendar 01/31/2019 11:30 AM 01/31/2019 1:30 PM America/Los_Angeles Talk: Stephan Shakespeare see details at: www.lawac.org UCLA Anderson Korn Convocation Hall: 110 Westwood Plaza, Los Angeles, CA 90095 Los Angeles World Affairs Council reservations@lawac.org false MM/DD/YYYY

This is a LAWAC members only event. If you would like to attend, but are not a member, please call (424) 258-6160 to become a member and reserve a ticket.

Please join LAWAC and the UCLA Center for Global Management (CGM) in hosting Stephan Shakespeare, CEO and co-founder of YouGov, a global big data analytics company and pioneer in internet-based market research and polling. Shakespeare will discuss the company’s innovation-led strategy and expansion into international markets. He will explain how YouGov collects opinions from around the world and how companies, non-profits and the media look to YouGov to better understand what the world thinks about brands, politics and current affairs to drive their business decisions and identify growth opportunities. He will also address the impact of big data analytics on business; advanced technology and how it can be used to predict elections and national sentiment; and blockchain and how it empowers users and enables more effective ad targeting as well as the broader implications of cyber threats. Shakespeare will also share his thoughts on using data for public good to tackle global social issues and how emerging ways of measuring and sharing opinion will create new risks and opportunities for society and business.

Stephan Shakespeare co-founded YouGov in 2000. One of the pioneers of internet research, Shakespeare has been the driving force behind YouGov’s innovation-led strategy. He was chair of the Data Strategy Board for the Department for Business, Innovation and Skills 2012–2013 and led the Shakespeare Review of Public Sector Information. He was also recently appointed as a commissioner for the Social Metrics Commission, an independent charity dedicated to helping UK policy makers and the public understand and take action to tackle poverty.

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