Every time we search for something on Google, post to Facebook or take an Uber, we leave a data trail that businesses can use to influence us. Andreas Weigend, who was the chief scientist for Amazon, will talk at a LAWAC Global Café breakfast on March 2nd about how consumers should adapt to a world of “Big Data”, where they are giving up unprecedented amounts of personal data – often inadvertently - by sharing on social media, through web-browsing, and even by making frequent phone calls. Weigend says it is too late to try to be more private. Instead he says we should push the data collectors to be more transparent so we can have more of a say in how our data is used, and make Big Data work for us, not against us.
Weigend is an expert on social-local-mobile technologies, big data, and consumer behavior, and has just written DATA FOR THE PEOPLE: How to Make Our Post-Privacy Economy Work for You. At Amazon, he helped create that company's culture of data, experimentation, and innovation. He is the founder and director of the Social Data Lab, is a mentor at Stanford's StartX, and works as a lecturer at UC Berkeley. He consults with private clients including Alibaba, BMW, Deutsche Telekom, GE, Hyatt, Lufthansa, MasterCard, Tencent, and the World Economic Forum.
Please reserve no later than Tuesday, February 28th. Cancellations must be made two business days before the start of the event in order to receive a refund.